Suissa Miller to win $70m Acura business from Honda

LONDON - Honda Motor in the US is likely to appoint roster ad agency Suissa Miller to handle the launch of a new dealer marketing programme for its luxury Acura division, which could be worth as much as $70 million (£42 million).

Acura division, which could be worth as much as $70 million (£42 million).

Suissa Miller has seen off fellow Honda roster agency Rubin Postaer and Associates, Santa Monica, which has already created a dealer programme for the Honda division.

The new programme will be modelled on the existing one and is to be called "relevance-based marketing".

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Topics