Summerhayes sets up Stream Sydney

Stream, TBWA's brand entertainment division, is opening an Asia-Pacific office in Sydney. It will be headed by Stream's UK managing director, Georgie Summerhayes, who has been promoted to become the managing director of Stream\International.

As a result of her promotion, TBWA is looking for a new UK managing director for Stream. Summerhayes will initially divide her time between Stream's London and Asia-Pacific offices.

Summerhayes said: "The launch of Stream\Asia-Pacific is testament to how brands are now responding to the changes in the media and technology landscape, by adopting brand entertainment as a serious part of their communications mix on a global scale."

The opening of the Asia-Pacific office follows Stream's expansion across mainland Europe last year. The network now has offices in countries including France, Germany and Finland.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus