Summerhayes sets up Stream Sydney

Stream, TBWA's brand entertainment division, is opening an Asia-Pacific office in Sydney. It will be headed by Stream's UK managing director, Georgie Summerhayes, who has been promoted to become the managing director of Stream\International.

As a result of her promotion, TBWA is looking for a new UK managing director for Stream. Summerhayes will initially divide her time between Stream's London and Asia-Pacific offices.

Summerhayes said: "The launch of Stream\Asia-Pacific is testament to how brands are now responding to the changes in the media and technology landscape, by adopting brand entertainment as a serious part of their communications mix on a global scale."

The opening of the Asia-Pacific office follows Stream's expansion across mainland Europe last year. The network now has offices in countries including France, Germany and Finland.