SumUp "Ooooofficial" by Wonderhood Studios

Fintech brand SumUp has launched an "oooooh-inspiring" campaign showcasing the perks of cashless payments for small businesses.

SumUp's spot begins as a business owner in the middle of a transaction reveals to a customer that they now take card payments, inspiring clients, locals and even the odd water feature to let out a long-winded "oooooh".

The TV ad launched on 9 June alongside radio, digital and outdoor activity, while a second spot is set to launch on 16 June.It was created by Ruud Kool and Stefan Van Zoggel, and directed by Thomas Ormonde through MindsEye. Media is handled by All Response Media. This marks Wonderhood’s first work for SumUp since winning the creative account in April.

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