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SectorMedia / Entertainment Brands and Betting brands
The Sun is bringing race-goers at Cheltenham a "Chelter belter", with a week of activity and a new TV ad.
The ad by Pulse Creative is accompanied by The Sun’s editorial commentary and tips throughout the festival. Sun Bets customers will be ferried from Cheltenham station to the gates in a free taxi, before being treated to free bets, scratch cards, food and beverage vouchers and the chance to win pints of Carling.
Meanwhile Matt Chapman will do a Facebook Live each day from the Sun Bets-sponsored "Best Mates" enclosure, Ian Wright will present the Sun Bets Trophy, and the video team will try to break a Guinness World Record with the loudest "Cheltenham roar".
Sun Bets is the main festival sponsor on Thursday, 16 March and is also sponsoring the Sun Bets Stayers Hurdle.