Most read: Sorrell says the full service toothpaste is out of the tube
Sir Martin Sorrell, the chief executive of WPP, last night rejected the idea of a return to full-service agencies, reports Campaign’s James Swift.
Media, he said, was arguably more important than creative.
"The main driver for agencies, for WPP, Havas, Omnicom and Publicis, is media, and that has been magnified by the likes of Google and Facebook," he said.
Sorrell flew the flag for networks and said "clients are discovering that fragmentation doesn’t work".
Sorrell also discussed his succession plan and said he meets every December with his board to decide who should run the business if he were hit by a truck tomorrow, or in two, three or five years’ time.
Talking point: Ex Machina dupes SXSW with Tinder native ad
A seemingly innocent request for a SXSW hook-up on dating app Tinder turned out to be a spoof to promote the movie Ex Machina, which was premiering in Austin over the weekend.
The 25-year-old Ava, who got flirt-happy with event attendees, was in fact Swedish actress Alicia Vikander who plays a robot in the movie.
What do you think? A sparklingly original form – and concept-wise totally on brand – of native advertising or is it just darn sneaky? If feels to me like this is where the creepy line has been crossed. Tell us what you think below or @BrandRepublic.
Stunt of the week: Snickers sends Clarkson a box of its nutty confectionary
All hail the knee-jerk – and some might say ballsy – PR stunt from Snickers, which sent Jeremy Clarkson a big box of choccy bars with the tag line "You’re not you when you’re hungry" printed on the box.
It was of course in response to #fracasgate, when last week Clarkson got all hot under the collar with one of the Top Gear producers over a catering issue.
The brand’s original tweet has had 4,872 RTs to date. A good result for it’s social media team.
In his blog for The Wall, Will Cooper at Mr B & Friends, approached the stunt with caution, saying being part of the conversation is a fine line to walk for a brand. He wrote: "At best you can call Snickers’ hijack brave, while at worst you might end up saying it was cavalier and ill-considered."
The Twittersphere, however, were full of praise for Snickers’ PR team.
What the others are saying: On The Sun’s election site
The Sun has launched a new Buzzfeed-style website dedicated to the 2015 General Election.
SunNation.co.uk is separate to the main site and free to access. It features video, games, quizzes, memes, infographics, galleries and funny stories as well as more serious news and comment.
The website launched yesterday with a video depicting a day in the life of Prime Minister David Cameron.
According to The Guardian, Sun.co.uk editor Tim Gatt said Sun Nation was aimed primarily at giving the newspaper a louder digital voice during the election.
Nick Clegg is clearly vying for the next webcam spot. The Daily Mail reports today that he wishes he could install said device in No. 10 to prove that he is not invisible in rows with Cameron. Bless.
BR recommends: Going behind the scenes of Wolf Hall at Ad Week
This year’s Advertising Week Europe is rammed full of thought-provoking and intriguing content, so I've picked out a few highlights.
My first pick of the sessions will give audiences the chance to go behind the scenes of BBC Two’s Wolf Hall.
M&C Saatchi is hosting an open discussion with BAFTA-winning director, Peter Kosminsky and Oscar-nominated screenwriter Peter Straughan will discuss how the Booker-winning novels were adapted first into a screenplay, and then into the BBC 2 drama.
Gaby Wood, head of books at The Telegraph, will chair the session, which takes place on Thursday 26 March from 4:30pm at BAFTA.
Look out for the Brand Republic Group’s live blog on Ad Week. Our teams from Marketing, Campaign and Media Week will be on location reporting the news, gossip and debate from the event all week.
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