The Sun launches new TV spot

LONDON - Euro RSCG is highlighting the value and breadth of content that The Sun offers with a new TV spot.

The 20-, 40- and 60-second ads begin with a couple sitting together on a park bench reading the newspaper. The pair are then joined by two joggers, who unfold another section of the paper to read for themselves.

The ad concludes when a passer-by stops and buys a copy from a nearby newsstand. The front page of the paper reads: "30p Sun Sensation hits UK! (That's as cheap as chips.)"