The Sun launches new TV spot

LONDON - Euro RSCG is highlighting the value and breadth of content that The Sun offers with a new TV spot.

The 20-, 40- and 60-second ads begin with a couple sitting together on a park bench reading the newspaper. The pair are then joined by two joggers, who unfold another section of the paper to read for themselves.

The ad concludes when a passer-by stops and buys a copy from a nearby newsstand. The front page of the paper reads: "30p Sun Sensation hits UK! (That's as cheap as chips.)"

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content