The Sun on Sunday has injected a bit of kitsch into the campaign for its Reality TV’s Richest supplement, starring the voices of Big Brother and The X Factor. In the spot, created by Grey London, the voiceover artists Marcus Bentley and Peter Dickson make a grand studio entrance in a yellow Hummer and announce the new publication – accompanied by fireworks and the like. It holds the attention thanks to the novelty of actually seeing Bentley and Dickson. The work was created by Lex Down and Clemmie Telford, and directed by Chris Balmond through Outsider. Media was handled by M/SIX.
Deputy executive creative director
Agency assistant producer
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