The Sun is promoting its football coverage with a TV ad that dramatises the despair and disappointment felt by fans when their team loses. Grey London created the spot, which features Nazareth’s power ballad Love Hurts and The Sun’s new strapline: "We feel football." The work was created by Jonas Roth and Rasmus Smith-Bech, and directed by Martin Kalina through Pulse.
Kate Bird + head of marketing, The Sun + Lizzie Crees + marketing communications manager + The Sun
Deputy executive creative director
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