Sunbites "The sun-powered film" by Colenso BBDO and Abbott Mead Vickers BBDO

PepsiCo is relaunching its Sunbites snack brand with new packaging, a purpose-led brand positioning, and an intergrated campaign, including an animated TV spot.

The animation was created on computers powered by solar energy, after the brand requested that New Zealand agency Colenso BBDO installed solar panels at its offices.

Credits

Creative chairman
Executive creative director
Creative director
Account team
Olly Boden
Debbie Currie
Agency producer
Soundtrack composer
Soundtrack artist
Soundtrack music search & licensing
Audio post-production
Production company
Technical director and compositor
Environmental design
Character modelling
Animation technical director
Senior 3D artists
Producer

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