Sunday Business has unveiled a poster and press advertising
campaign, a promotion that coincides with the paper’s move to a new
Most of the pounds 1.75 million adspend announced last week will go on
buying 48- and 96-sheet posters, but MediaCom also plans to use the
trade press and radio. The campaign will run for two weeks inside the
Comprising three different executions, which mimic blockbuster movie
posters, the campaign is designed to position the both the business
world and the paper as exciting and fun.
The promotion coincides with the newspaper finalising moves to change
its advertising sales structure. From 1 October, The Scotsman
Publications will take responsibility for ad sales on Sunday
Andy Whelan has been appointed the national ad director, running the
display sales office in London for both The Scotsman and Sunday
Business, although the two teams will remain separate.
Whelan reports to Stephen Tate, who is group ad director for both
newspapers and is based in Edinburgh.
The Scotsman’s sales staff in London has grown from five to 21 in the
past two years.