Sunday Business to sell at 50p in plan to be an extra read

The Sunday Business is to price itself at just 50p - around half the price of other Sunday broadsheets - in a move to position itself as an additional read rather than as direct competition for existing titles.

The Sunday Business is to price itself at just 50p - around half

the price of other Sunday broadsheets - in a move to position itself as

an additional read rather than as direct competition for existing

titles.



A pounds 1 million campaign will kick off the week before its launch on

15 February and will concentrate in the Meridian and LWT television

areas.



Advertising, created by DMB&B and bought by the Media Business, will run

on Channel 4 and Classic FM, with posters in the City.



This is supported by a heavyweight below-the-line campaign and direct

marketing.



The newspaper is aiming for a strong AB readership. The Sunday

newspaper, which was bought by the Barclay Brothers in August, seeks a

break-even circulation of 80,000 copies.



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