Readers of The Sunday Times have named Sir Richard Branson the most-admired business leader over the past 50 years in a poll to commemorate half-a-century of the title's Business section. The Sunday Times Business promoted the poll through a "gods of business" print campaign featuring illustrated images of WPP’s Sir Martin Sorrell and The Body Shop founder Anita Roddick. The ads were created by Team News and The Box. They were written and art directed by Bolaji Farinto and Spencer Llewellyn. The illustrator was Bob Venables.
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