Sunday Times' Style looks for male appeal

The Sunday Times is targeting men's advertisers with a new, male-oriented section in its Style supplement.

The fashion weekly, which used to be a women's magazine, will include pages on gadgets, men's fashion and product news.

The changes will follow the publication of a totally male version of the magazine on 2 October. This will carry all of Style's usual features, including the season's fashion trends and interviews with A-list celebrities, but with a male emphasis.

Ian Clark, the commercial director of Times Newspapers, said: "Style attracts advertisers who traditionally advertise in women's magazines. We want to extend that opportunity to the men's market."

Tiffanie Darke, the editor of Style, added: "We know that style is almost as important to our male readers as it is to our female readers. We want to offer a bit of what our girls love to our boys."

Meanwhile, Conde Nast's GQ magazine has launched a dedicated fashion title, GQ Style. The bi-annual magazine, which launched on 22 September, will cost £5.