Sunshine expands with business director

Sunshine, the start-up creative agency, has hired Sophie Tait as its business director, looking after Baileys.

Sophie Tait: joins Sunshine
Sophie Tait: joins Sunshine

As Sunshine’s first and, so far, only business director, Tait will report into the agency’s chief executive, Kit Hawkins.

Tait has relocated from the US, where she was on a career break. Before that she worked as a group account director at Wieden & Kennedy London, working on Nokia and Save The Children.

She has also previously worked at Rainey Kelly Campbell Roalfe/Y&R, where she was a board account director and worked on Lloyds TSB.

Hawkins said: "We’ve had a fantastic 12 months, doubling the size of the business and, in the process, building a team to help manage that. Sophie is a perfect fit with Sunshine’s innovative, creative and collaborative culture."

Sunshine’s work for Baileys has included persuading the brand to sponsor the Women’s Prize for Fiction and then creating a TV show around the event.