SupaNet seeks six ad sales staff

Family-oriented web portal SupaNet is to set up an in-house sales team to ensure that advertising reflects the service’s brand identity.

Family-oriented web portal SupaNet is to set up an in-house sales

team to ensure that advertising reflects the service’s brand

identity.



Sales and marketing director Alan Randall said: ’We have retained

control of every other aspect of the product and feel we’ll gain more

benefit from retaining sales than putting it out to a sales house.’



Randall said he wanted the advertising to reflect the identity of

SupaNet, which aims to be the most ’family friendly’ portal.



He is looking for a head of sales and ’four or five’ account managers,

and could recruit additional staff as the service expands.



’We are looking initially for people with new-media sales experience,

but we will see people with expertise in other fields,’ he said. ’We

have already been approached by people with backgrounds in radio, but we

won’t be able to take them on until we have a couple of experienced

online people in place.’



Until now, Randall has managed the site’s advertising, which has been

restricted to a limited number of ’promotional partners’ such as Courts,

the Pocket Phone Shop and Time computers.



’Over the past few months, we have trebled the number of users to more

than 250,000 and can offer an inventory of around 25 million banner

impressions,’ said Randall.



SupaNet launched on 1 November and claims to be a ’genuine free internet

service provider’, as opposed to those that are part of existing

telecoms companies. It offers a number of channels geared to families,

such as the SupaNanny service, which ensures children are not accessing

adult sites.



’That alone allows us to offer a targeted service to advertisers,’

Randall said. ’If your brand is aimed purely at adults, that is who will

see it.’



Randall’s decision to create an inhouse sales team comes amid concerns

that some online sales houses have grown too large to offer a

personalised service to clients.



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