Family-oriented web portal SupaNet is to set up an in-house sales
team to ensure that advertising reflects the service’s brand
Sales and marketing director Alan Randall said: ’We have retained
control of every other aspect of the product and feel we’ll gain more
benefit from retaining sales than putting it out to a sales house.’
Randall said he wanted the advertising to reflect the identity of
SupaNet, which aims to be the most ’family friendly’ portal.
He is looking for a head of sales and ’four or five’ account managers,
and could recruit additional staff as the service expands.
’We are looking initially for people with new-media sales experience,
but we will see people with expertise in other fields,’ he said. ’We
have already been approached by people with backgrounds in radio, but we
won’t be able to take them on until we have a couple of experienced
online people in place.’
Until now, Randall has managed the site’s advertising, which has been
restricted to a limited number of ’promotional partners’ such as Courts,
the Pocket Phone Shop and Time computers.
’Over the past few months, we have trebled the number of users to more
than 250,000 and can offer an inventory of around 25 million banner
impressions,’ said Randall.
SupaNet launched on 1 November and claims to be a ’genuine free internet
service provider’, as opposed to those that are part of existing
telecoms companies. It offers a number of channels geared to families,
such as the SupaNanny service, which ensures children are not accessing
’That alone allows us to offer a targeted service to advertisers,’
Randall said. ’If your brand is aimed purely at adults, that is who will
Randall’s decision to create an inhouse sales team comes amid concerns
that some online sales houses have grown too large to offer a
personalised service to clients.