Figures also show that Coca-Cola’s ad failed to gain the traction the brand might have hoped with only 9,000 tweets and 81,000 YouTube views for its #AmericaIsBeautiful ad, which also drew criticism from some Americans for featuring the song 'America The Beautiful' in foreign languages.
Meanwhile, Budweiser’s ad featuring a puppy bonding with a horse drew in an impressive 185,000 tweets and has racked up 36m YouTube views, although the ad was posted on the video hosting site back on 29 January.
|Advert||Number of tweets||Advert||YouTube views||Posted date|
(Note: Data collected at 8.30am GMT this morning)
Women were most actively engaged with the advertising around the Super Bowl, even though the match is primarily viewed by men.
Some 61% of social media buzz around the Budweiser ad came from women, according to the figures from Carat.
Unsurprisingly, the H&M ad starring David Beckham in his underwear was massively popular with women around the world, with 79% of tweets coming from women.