Superdrug tasks N2O to manage experiential activity

Brand activation agency N2O has been re-appointed by beauty and healthcare retailer Superdrug to manage its experiential activity.

N2O re-appointed by Superdrug to manage experiential activity
N2O re-appointed by Superdrug to manage experiential activity

The re-appointment follows a competitive pitch, and will see the agency deliver all experiential and shopper marketing activity for the ‘Superdrug Experience’ programme.

N2O has been developing and delivering campaigns for Superdrug and its key suppliers, including Coty, L'Oréal, Procter & Gamble and Unilever, in stores across the UK since 2009. The 'Superdrug Experience' programme was initially launched by N20 in 2012, and now features a portfolio of activations including store takeovers, experiential events and supporting blogger meet and greets.

Jo Mackie, customer and people director at Superdrug, said: "We’re delighted to be working with N2O again. Their creativity, operational strength and complete understanding of our business enables us to engage our customers, and showcase our brand and product range. Our partnership with N2O means that our experiential activity will continue to solidify Superdrug’s position as a high street destination."

Colin Hampden, senior account manager at N2O South, said: "We’re so pleased to have been re-appointed by Superdrug. Having worked with the team in Croydon for over eight years, we enjoy an excellent working relationship that has produced some outstanding results. With exciting new activation opportunities in the pipeline, we’re confident that the programme will continue to flourish."

Earlier this month, Manchester Airport appointed live brand experience and marketing agency Wolfelive to deliver the experiential elements of its #USADirect campaign. Also in March, Itch Experience announced a merge with live streaming and tech company LiveFi to create Lively.

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