Superdry "The night is young" by Iris

It's all about the night, and what you can get up to in it, in the spring/summer 2017 campaign for fashion brand Superdry.

"The night is young" irrefutably targets millenials, taking its cue from its intended audience and how it consumes social media. 

It is part of a wider campaign that brings together film, photography, gifs and moving image. The activity runs across social, ecommerce, PR and bespoke influencer activation for four weeks from 21 May.


Marketing director, Superdry
Executive creative director
Account team
Agency producer
Integrated producer:
Production company
Edition house
Post production
Audio post production
Design director
Senior digital designer

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