Superdry "This is the jacket" by Iris

Up-and-coming grime artist Paigey Cakey wrote a new track for Superdry's autumn/winter campaign, in the brand's latest effort to connect with a millennial audience.

"This is the jacket" launches a new men’s and women’s jacket range, and follows a group of young people through various life scenarios, from 3am takeaway to romantic meetings. The ad was created by Ric Blank and Annie Fox at Iris and directed by James Burns through Archers Mark. 

Credits

Agency
Executive creative director
Senior copywriter
Associate creative director
Agency producer
Managing partner
Business director
Integrated producer
Production company
Director
Production company producers
Recording studio
Sound designer
Post house
Post producer
Flame op
Music producer
Music supervision
Label & publisher

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