Supermarkets set to cash in £6.4bn over fortnight to Christmas

UK shoppers are forecast to spend more than £6.4bn at the supermarket in the two weeks leading up to Christmas, according to research from Nielsen.

Christmas shopping: Nielsen predicts UK shoppers to spend £6.4bn in fortnight to Christmas Day
Christmas shopping: Nielsen predicts UK shoppers to spend £6.4bn in fortnight to Christmas Day

The global information and insights company predicts that British consumers are intending to leave their Christmas shopping late this year, with 60% planning on doing their main grocery shop just a week before Christmas Day.

Looking back, in the four weeks ending 5 December, sales value at till dropped 1% compared with the same period last year, while volumes fell 0.8%.

Asda suffered the largest drop among the top 10 supermarkets for the 10th consecutive quarter, with sales down 4.3% year-on-year.

Conversely, Sainsbury’s was the only Big Four supermarket to experience an increase, with year-on-year sales up 0.5%; while the German discounters fared well - Aldi grew sales by 24.4% and Lidl by 19.8%.

Mike Watkins, Nielsen’s UK head of retailer and business insight, said: "[Plans to leave shopping late this year] could provide a welcome boost for grocery retailers, particularly with an extra weekday of trading before Christmas compared to last year.

"However, it’s the discounters which could make another leap in market share -- a third of people are expecting to do their main Christmas shop at Aldi or Lidl.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content


Would AI lie to you?