SuperValu "Share the magic" by TBWA\Dublin

Irish supermarket chain SuperValu has launched a Christmas campaign by TBWA\Dublin.

The sentimental 90-second TV and social media spot explores themes of recovery and optimism via the story of a young girl who befriends an injured deer.

It was written by Martin Corcoran and art directed by Paul Arthurs at the agency. It was directed by Ben Liam Jones and produced by Andrew Freedman through Antidote Films.


Marketing director
Retail marketing manager
Value brand manager
Creative agency
Executive creative director
Head of art
Business director
Account director
Account manager
Strategic director
Supervising producer
Director of social and content
Social media and content manager
Social content director/editor
Motion graphics
Production company

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