The second Creative Planning Awards organised by the Account Planning
Group were even more successful than the first. The awards allow account
planners to demonstrate how, at its best, planning can inform and
inspire great creative work. This year, we had an increase in papers
entered to 87 from 21 major advertising agencies. It is now the largest
planning contest of any kind in the UK.
The 87 entries, all carefully prepared and intriguing cases, were
whittled down to a shortlist of 27 by a panel of planning directors
chaired by Jackie Boulter of Abbott Mead Vickers BBDO. The authors then
presented their cases orally to a multi-disciplinary panel of judges.
The winners, presented here, are outstanding examples of account
planning, with a clear link to excellent advertising.
The APG would like to thank the UK advertising community for its
continued support, the outstanding work of the shortlisting panel and
jury, and the sponsors who have helped make these awards a resounding
success.
Beth Barry, Chairman of the Account Planning Group
Judges far left from top: Beth Barry, joint planning director, Oglivy
and Mather, Richard Block, planning director, J. Walter Thompson, Mike
Brody, chairman of Amco and former director of advertising, Central
Office of Information, Robert Campbell, creative partner, Rainey Kelly
Campbell Roalfe, Rita Clifton, vice-chairman and executive planning
director, Saatchi and Saatchi, Andrew Cracknell, executive creative
director, Ammirati and Puris/Lintas
Judges left from top: John Hegarty,chairman and creative director,
Bartle Bogle Hegarty, Robert MacNevin, Europe marketing director and
business development director, Guinness Brewing Worldwide, George
Michaelides, managing partner, Michaelides and Bednash, Paul Simons,
chairman, Simons Palmer Denton Clemmow and Johnson, Mike Smallwood,
media director, Lowe Howard -Spink, Mike Walsh,chairman, Oglivy and
Mather
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