SUPPLEMENT: APG CREATIVE PLANNING AWARDS

The second Creative Planning Awards organised by the Account Planning Group were even more successful than the first. The awards allow account planners to demonstrate how, at its best, planning can inform and inspire great creative work. This year, we had an increase in papers entered to 87 from 21 major advertising agencies. It is now the largest planning contest of any kind in the UK.

The second Creative Planning Awards organised by the Account Planning

Group were even more successful than the first. The awards allow account

planners to demonstrate how, at its best, planning can inform and

inspire great creative work. This year, we had an increase in papers

entered to 87 from 21 major advertising agencies. It is now the largest

planning contest of any kind in the UK.



The 87 entries, all carefully prepared and intriguing cases, were

whittled down to a shortlist of 27 by a panel of planning directors

chaired by Jackie Boulter of Abbott Mead Vickers BBDO. The authors then

presented their cases orally to a multi-disciplinary panel of judges.



The winners, presented here, are outstanding examples of account

planning, with a clear link to excellent advertising.



The APG would like to thank the UK advertising community for its

continued support, the outstanding work of the shortlisting panel and

jury, and the sponsors who have helped make these awards a resounding

success.



Beth Barry, Chairman of the Account Planning Group



Judges far left from top: Beth Barry, joint planning director, Oglivy

and Mather, Richard Block, planning director, J. Walter Thompson, Mike

Brody, chairman of Amco and former director of advertising, Central

Office of Information, Robert Campbell, creative partner, Rainey Kelly

Campbell Roalfe, Rita Clifton, vice-chairman and executive planning

director, Saatchi and Saatchi, Andrew Cracknell, executive creative

director, Ammirati and Puris/Lintas



Judges left from top: John Hegarty,chairman and creative director,

Bartle Bogle Hegarty, Robert MacNevin, Europe marketing director and

business development director, Guinness Brewing Worldwide, George

Michaelides, managing partner, Michaelides and Bednash, Paul Simons,

chairman, Simons Palmer Denton Clemmow and Johnson, Mike Smallwood,

media director, Lowe Howard -Spink, Mike Walsh,chairman, Oglivy and

Mather



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