SUPPLEMENT: The British Television Advertising Awards 1996; Top advertising agency: The AFM Lighting Award; Bartle Bogle Hegarty

For the second year running, Bartle Bogle Hegarty has been named the most successful agency at the British Television Advertising Awards. Bartle Bogle Hegarty’s portfolio, including films for Haagen-Dazs (pictured above), Levi’s (left) and Polaroid (below left) dominated the ceremony. BBH’s Clayman, Washroom and Planet spots for Levi’s secured continuing awards success for this innovative, long-running campaign, while the honours gained for the Haagen-Dazs Heat commercial illustrate that it is possible to create a fresh and witty film execution, which simultaneously succeeds in pushing the brand further and distancing it from the highly individual and well-known press campaign. BBH’s work for Polaroid was also lauded for its bold creative strategy, while its campaign for the NatWest bank was another winner for the agency.

For the second year running, Bartle Bogle Hegarty has been named the

most successful agency at the British Television Advertising Awards.

Bartle Bogle Hegarty’s portfolio, including films for Haagen-Dazs

(pictured above), Levi’s (left) and Polaroid (below left) dominated the

ceremony. BBH’s Clayman, Washroom and Planet spots for Levi’s secured

continuing awards success for this innovative, long-running campaign,

while the honours gained for the Haagen-Dazs Heat commercial illustrate

that it is possible to create a fresh and witty film execution, which

simultaneously succeeds in pushing the brand further and distancing it

from the highly individual and well-known press campaign. BBH’s work for

Polaroid was also lauded for its bold creative strategy, while its

campaign for the NatWest bank was another winner for the agency.



How the awards are calculated: The ITV Award is given ten points, gold

awards seven points, silver awards four points, and bronze awards two

points. In cases where the same commercial has won more than one award,

only the highest counts. Companies must have won awards for more than

one client to qualify. Previous winners: Bartle Bogle Hegarty (1995),

BMP DDB Needham (1994), Howell Henry Chaldecott Lury (1993)