Supplement from the Guardian raises North-east’s profile

The Guardian’s Integrated Solutions Unit has won an unusual piece of business from a consortium of six North-east councils wanting to improve the region’s image.

The Guardian’s Integrated Solutions Unit has won an unusual piece

of business from a consortium of six North-east councils wanting to

improve the region’s image.



The unit created a 16-page supplement Moving Up, published with the 24

May edition of The Guardian.



The business was sparked by a series of Guardian regional forums,

involving the social services directors from councils across the

North.



Unit head Helen George devised the supplement with The Guardian’s

northern editor and Manchester-based business development manager David

Harrison.



George said the goal was to highlight the region’s wealth of culture,

sport, leisure and business opportunities.



The supplement included a contribution from Viz editor Chris Donald and

a piece exploding ten myths about the North-east, such as the dialect

being unintelligible. Readers were referred to an online translator,

geordie.org.uk.



The supplement was sponsored by the councils of Gateshead,

Northumberland, Newcastle upon Tyne, Sunderland, South Tyneside and

North Tyneside.



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