SUPPLEMENT: THE REGIONAL PRESS AWARDS 1995; The Kent Messenger Group Newspapers: Personality of the Year Profile; Darren Guy

Darren Guy, associate director at Zenith Media, is the 1995 Regional Press Personality of the Year.

Darren Guy, associate director at Zenith Media, is the 1995 Regional

Press Personality of the Year.



The 33-year-old is a fervent believer in the strength of the regional

press as an effective local medium. He brings energy, commitment and

innovation to his role as one of the country’s leading regional press

planners.



Born in Blackpool, Guy trained as a teacher and taught in Oxford before

switching to a career in media.



He has an exhaustive knowledge of the medium he buys - on behalf of

clients such as the COI,BT and Burger King, to name but a few - having

first worked in the press as a classified sales executive on Robert

Maxwell’s London Daily News. As marketing manager at United Provincial

Newspapers, he also worked on the launch of the Word, a regional daily

sales package. It was at UPN that he gained his exceptional knowledge of

the industry and of its marketing systems.



Within months of being promoted to sales development manager at UPN, he

was poached by Zenith.



Well liked and respected by colleagues, clients and media owners, Guy

has long lobbied for regional and local newspapers to unite in a single

voice. He is determined and direct, with strong views on how the

industry should market itself.



A major supporter of JICREG as a sales and planning tool, he also speaks

highly of regional packages and sales initiatives and clearly wants the

best marketing solutions for his clients.



In Darren Guy the regional press has a staunch friend. If at times his

views have been outspoken, they have always been honest. ‘The future of

regional press lies firmly in its own hands,’ he has often said.



The calm, quietly spoken, psychology graduate with a passion for rock

music, is a very deserving recipient of the Newspaper Society’s second

Personality of the Year REGI Award.



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