Surf ad turns duvet chore into Mediterranean dream

LONDON - A new spot for Surf attempts to show that using the detergent turns the arduous task of getting the duvet into its cover into a fragrant dream.

Backed by a folksy, wispy-voiced soundtrack, the ad starts with a woman struggling with the task.

As she crawls into the cover to find the corner, she sees a butterfly.

As she follows the insect she is transported into a white airy world of Mediterranean orchards and lemon scented mattress roly-polies.  

Credits

Project name
Visit the Med
Client
Anna Creed. European Marketing Director, Unilever
Brief
Launch Surf Lemons & Bergamot
Creative agency
Bartle Bogle Hegarty
Copywriter
Dave Monk / Matt Waller
Art director
Dave Monk / Matt Waller
Planner
Rachel Stent
Media agency
Mindshare
Media planner
Desmond Bateman
Production company
Sonny
Director
Guy Manwaring
Editor
Post-production
Audio post-production
Exposure Pan-European TV