Surfers Against Sewage "Undiscovered creatures" by M&C Saatchi

Surfers Against Sewage uses deep-sea recordings for a haunting radio campaign.

Created by M&C Saatchi, the work features real deep sea hydrophone recordings of unexplained underwater sounds, considered by some experts to be proof of large, undiscovered sea life.

While "Upsweep" tells the story of a seasonal phenomenon thought to be an unknown species living in the Pacific Ocean, "Julia" details a "subsonic moan that doesn’t match the sound of any marine creature ever recorded". Likewise, "Bloop" is a sound believed to come from an undiscovered "water leviathan", leading Surfers Against Sewage to ask: "are we killing what we are yet to discover?"

This comes after the charity partnered with Sharp's Brewery to create the music industry’s first playable record crafted from recycled plastic that was washed up on the beaches of Cornwall.

The work was written by Alan Jones and art directed by Angelo An. It will run on radio and podcasts to coincide with the SAS Autumn Beach Cleans initiative.

Credits

CEO & co-founder
Creative agency
Chief creative officer
Deputy executive Creative Director
Senior copywriter
Senior art director
Radio producer
Managing director PR
Associate director PR
Production company
750
Sound engineer
Voice talent

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