Survey: Female consumers prioritize privacy

Two-thirds of women in the US and UK have taken steps to safeguard their privacy online

Survey: Female consumers prioritize privacy

The sixth edition of the Women, Power, and Money study, conducted by FleishmanHillard, Hearst Magazines and Ipsos MediaCT, found that in 2014, women were more concerned about privacy in commerce and on social media than in years past and that 66% of women in the United States and United Kingdom had taken steps to safeguard their privacy online.

This article first appeared on prweek.com.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now