Survey reveals salary increases for marketers

LONDON - A survey of marketing professionals has revealed wildly varying salaries for the same jobs.

Money...marketers get pay rises
Money...marketers get pay rises

The survey, carried out by consultant Croner Reward, shows the average increase in pay for marketing workers was 3.3 per cent over last year.

It predicted a rise of 3.5 per cent over the next 12 months.

The survey also showed an increasing gender pay gap in the profession, with an 18 per cent differential at director level.

It also identified regional differences, with a middle-ranking marketing manager being paid £34,000 in London, compared to £31,500 in the North East.

According to the report, 38 per cent of directors received a bonus, averaging £13,750, or 18 per cent of basic pay.

Pay by rank table, compiled by Croner Reward:

Director 75,000
Head of Function 55,000
Senior Manager 42,000
Middle Manager 33,500
Junior manager 27,000
Graduate/Supervisorsor 22,000
Senior Clerical/Adminmin 18,540