Promoted
C2 Montréal

Surviving the cyber attack of tomorrow

We have to change the way we think about cyber security - it's getting a lot worse ...

Robert Masse talks to workshop participants at the C2 conference
Robert Masse talks to workshop participants at the C2 conference

Over the past year we’ve seen more businesses fall victim to security breaches. TalkTalk hit the headlines in late 2015 after an attack on its customer records saw thousands of files with personal information leaked. JP Morgan Chase, Target, TK Maxx, Home Depot, eBay — have all fallen victim to cyber attacks over the last two years.

Robert Masse, a partner at Deloitte, said you don’t put measures in place because you might get hacked, you prepare for the fact that you will. "Everyone gets hacked," he said. "We have to change our way of thinking to, ‘When will we get hacked? And how will we recover?’ "

Masse ran a workshop at the C2 conference in Montréal that took participants through the steps of a cyber attack. He also offered useful nuggets on how innovation and cyber security go hand-in-hand when it comes to protecting businesses.

Masse identified the root causes of infiltration as accidental, where things are published by mistake or by human error, hacking, or loss or theft of hardware; the "threat actors" are mainly hackivists; criminal rings; nation-states; insiders; or quite commonly, disgruntled employees.

Here are the top 10 cyber challenges for enterprises:

- Legacy systems that have not been patched or adequately secured

- Operating without central security policies and standards

- Lack of central management and monitoring of critical assets

- Focus has been primarily on looking down the perimeter

- Malware defenses are inadequate to address today’s threats

- Cyber incident response capabilities are basic or nonexistent

- Often ignoring or not considering insider threats

- Siloed operating model: lack of enterprise risk awareness

- Heavy reliance on technology without adequate operational processes and procedures

- Supply chain vulnerabilities are not measured or managed

The impact of cyber attacks is damaging. Consumers lose trust in the business; reputations are left in ruins; and in serious cases, financial fraud has a devastating outcome for consumers — and the business. But although things may be getting worse, businesses are beginning to take action and ensure they have proper response plans in place.

Apart from the obvious resolutions such as encrypting data, securing hardware and ensuring proper procedures are followed, cyber security will come with culture changes in our businesses.

Topics

More from C2 Montreal

Six things that all conferences should do

Six things that all conferences should do

Who gave the best talk at C2?

Who gave the best talk at C2?

"We're in the rejection industry": Will Travis, CEO of Sid Lee USA

"We're in the rejection industry": Will Travis, CEO of Sid Lee USA

Really serious questions in very quirky places

Really serious questions in very quirky places

Reaching younger audiences: 'It's not about being on brand anymore'

Reaching younger audiences: 'It's not about being on brand anymore'

How not to engage audiences

How not to engage audiences

Anyone can be an entrepreneur, even a 13-year-old wannabe DJ

Anyone can be an entrepreneur, even a 13-year-old wannabe DJ

Brain dating in under 60 seconds

Brain dating in under 60 seconds

'Collaboration should be like an earthquake': Michel Laprise

'Collaboration should be like an earthquake': Michel Laprise

9 written notes from strangers that will make you stop and think

9 written notes from strangers that will make you stop and think

Imagine something that doesn't exist ... but should

Imagine something that doesn't exist ... but should

'Dull, drab and uninspiring' (said no one at C2 Montréal)

'Dull, drab and uninspiring' (said no one at C2 Montréal)

Five ways to bring your brand to life

Five ways to bring your brand to life

Surviving the cyber attack of tomorrow

Surviving the cyber attack of tomorrow

Why marketing is indefinable

Why marketing is indefinable

'Brand management: We don't know what that means anymore'

'Brand management: We don't know what that means anymore'

The death of the audience: Google's Mike Yapp

The death of the audience: Google's Mike Yapp

"Having no friends made me more creative"

"Having no friends made me more creative"

'Be scrappy,' says Grindr founder

'Be scrappy,' says Grindr founder

Forget storytelling. 'Hypertelling' is the future, says Google Zoo founder

Forget storytelling. 'Hypertelling' is the future, says Google Zoo founder

Agility and friendship: The pillars of success

Agility and friendship: The pillars of success

'Creativity is the willingness to look like an idiot': Lakshmi Pratury

'Creativity is the willingness to look like an idiot': Lakshmi Pratury

Are you at your creative best under an umbrella?

Are you at your creative best under an umbrella?

Gaming, sport, entertainment ... Is this Cannes Lions' future?

Gaming, sport, entertainment ... Is this Cannes Lions' future?

'Getting social right is easy ...' Entrepreneur Mark Brand reveals his secret

'Getting social right is easy ...' Entrepreneur Mark Brand reveals his secret

Five things to get excited about at C2 Montréal

Five things to get excited about at C2 Montréal

Brain dating and the modern conference-goer

Brain dating and the modern conference-goer

What's so unique about C2?

What's so unique about C2?

The quirky, wonderful and eye-widening world of C2

The quirky, wonderful and eye-widening world of C2

This copywriter turned her creative frustrations into a podcast all about rejection

This copywriter turned her creative frustrations into a podcast all about rejection

Pitch update: Pizza Hut calls ad review, plus EDF, Chivas Regal, Costa and more

Pitch update: Pizza Hut calls ad review, plus EDF, Chivas Regal, Costa and more

Pick of the week: The ICRC highlights every parent's worst nightmare with fly-on-the-wall ad

Pick of the week: The ICRC highlights every parent's worst nightmare with fly-on-the-wall ad

A view from Dave Trott: Initiative versus obedience

A view from Dave Trott: Initiative versus obedience

The Climate Coalition "Snowman" by The Full Service

The Climate Coalition "Snowman" by The Full Service

Twitter "Let's go Twitter" (in-house)

Twitter "Let's go Twitter" (in-house)

Campaign Diary: Dame Cilla takes a bow; BBH (w)in the soup; Peter Mandelson hits the dance floor (possibly)

Campaign Diary: Dame Cilla takes a bow; BBH (w)in the soup; Peter Mandelson hits the dance floor (possibly)

Turkey of the week: Soak.com's elephant ad is a dud

Turkey of the week: Soak.com's elephant ad is a dud

Carlsberg takes Danish rebrand global

Carlsberg takes Danish rebrand global

MullenLowe Profero makes global leadership changes as Wayne Arnold departs

MullenLowe Profero makes global leadership changes as Wayne Arnold departs

Why Ford invented a brain-scanning helmet

Why Ford invented a brain-scanning helmet

insert your text here

insert your text here