Sutherland accepts IPA presidential nomination

LONDON - Rory Sutherland, the vice-chairman of Ogilvy Group UK, was today nominated as the IPA's next president.

Rory Sutherland...nominated as next IPA president
Rory Sutherland...nominated as next IPA president

His appointment, forecast exclusively by Campaign, was rubber-stamped by the IPA council this afternoon.

He will take over from Moray MacLennan, the current president, in April.

Sutherland, who is also vice-chairman of OgilvyOne, becomes the first creative ever to lead the trade body in its 91-year history and the first to come from a direct marketing background.

David Pattison, the IPA's immediate past president, who chaired the nominating committee, said: "Rory's mix of creative and direct marketing experience make him the ideal choice to lead the IPA and its members through what will be a testing time for all of us."

Sutherland described his nomination as "a fabulous honour" which had come at what he believed was "a turning point in our history".

He added: "I may be naively optimistic in this, but I feel the UK is finally emerging from an all-to-long period of excessive left-brainery."

He added: "The opportunities for creative businesses to regain their lost stature seem to me better now than for some years."