Suzuki seeks agency for model launch in Europe

Suzuki is on the hunt for a creative shop as it prepares to roll out a new car model across Europe.

Suzuki: sponsors Ant & Dec’s Saturday Night Takeaway
Suzuki: sponsors Ant & Dec’s Saturday Night Takeaway

While the brand retains Red Brick Road as its lead UK creative agency, Suzuki has decided to start holding reviews ahead of new model launches across the continent.

Suzuki picked the7stars to handle UK media in 2012. Since then, the brand has been involved in a number of tie-ups with primetime ITV programmes. They include the £20m deal this year to sponsor Ant & Dec’s Saturday Night Takeaway, with ads created by ITV AdVentures.

In September, Suzuki unveiled a European above-the-line campaign, created by Huth & Wenzel, for the SX4 S-Cross. The ad, which aired in 15 countries, featured a driver picking up his girlfriend, who was loaded with shopping bags.

Suzuki did not respond to a request for comment.

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