The Swedish Food Federation "Eat a Swede" by McCann Stockholm

The Swedish Food Federation has launched a global campaign by McCann Stockholm that aims to spark debate about sustainability and feeding the world's growing population.

The 18-minute satirical documentary, Eat A Swede, stars actor Alexander Skarsgård. The point of the film is to encourage people to "go Swegan", by adopting the country’s healthy national diet and sustainability practices.

It was written by Erik Nyström and art directed by Rikard Köhler at the agency and directed by Daniel Hallberg through FLX.

Credits

Director of marketing and communications
Head of press/copywriter
Communications manager
Creative agency
Copywriter
Art directors
Executive creative director
Planner
Account directors
Account manager
Chief creative officer, McCann Worldgroup Europe
Creative excellence director, McCann Europe & UK
Production company
FLX
Head of branded
Executive producer
Producer
Director
Production manager
Art director
Casting
Sound
Photography

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