Swedish group hunts ad team to launch Metro in Newcastle

Metro International, a division of Swedish publisher Modern Times, is recruiting an ad director and a sales team of 15 for its free North-eastern morning paper to be launched in the spring.

Metro International, a division of Swedish publisher Modern Times,

is recruiting an ad director and a sales team of 15 for its free

North-eastern morning paper to be launched in the spring.



The staff, to be based in Newcastle, will target local advertisers in

the Tyne and Wear region, particularly retailers. Metro International’s

chief operating officer, Jens Torpe, said: ’We will be starting

presentations after Christmas and we hope to have the majority of the

staff on board by then.’



National advertising will be initially covered by the Newcastle-based

staff. A national sales strategy has yet to be decided and will be

developed as other regional titles are launched. Torpe said that they

could link up with an existing national sales house or launch their

own.



The Newcastle paper is expected to be the first of many forays into UK

regional publishing for Metro International, which is busy signing up

distribution deals with local transport companies in major cities.



Modern Times produces Metro editions in Amsterdam, Rotterdam, Prague,

Budapest, Stockholm, Gothenburg and Helsinki with a combined circulation

of around 1.2 million. And it is about to launch editions in Zurich,

Philadelphia and Santiago. Torpe revealed that a global advertising

strategy will be implemented soon with the targeting of international

brands.



The Newcastle Chronicle and Journal responded last week by appointing

the general manager of Liverpool’s Channel One TV station, David Simms,

to fill its ad director vacancy. Simms, who will join in January, was

previously assistant ad director at the Liverpool Daily Post and

Echo.



As the Chronicle and Journal faces new threats, the new media vision he

acquired during his two- year stint at Channel One will be highly

valued.



The vacancy was caused by Shaun Bowron’s move to Scotland in the

summer.



The Newcastle Chronicle and Journal’s managing director Steven Brown

commented: ’Metro will no doubt be a serious competitor and both the

Chronicle and the Journal will be affected. But we intend to do

everything possible to meet the threat.’



He added: ’This will require us to put together the strongest team

possible and David is an important part of that.’



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