Swinton appoints JaywingDMG to customer data task

LONDON - Swinton, a leading insurance broker, has appointed data and marketing specialist JaywingDMG to improve its motor policy acquisition.

Swinton appoints JaywingDMG to customer data task

The data specialist is using Swinton's past quotes and lapsed policy records to provide modelling on the likelihood of individuals responding or converting to a car insurance offer. JaywingDMG is developing a new segmentation and planning framework to inform Swinton's future marketing activities.

Swinton Customer Information Manager Andy Mills said, ‘By introducing a greater degree of customer insight to Swinton, this project will bring efficiencies across many parts of the organisation; from the direct marketing team to our call centre and branch network.'


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