Swiss International Airlines launches snowball 'flight'

Swiss International Airlines will challenge guests to a snowball throwing contest in London's Spitalfields Market.

Swiss International Airlines launches snowball 'flight'
Swiss International Airlines launches snowball 'flight'

The airline will transform Spitalfields Market into a winter wonderland and will give guests a taste of the Swiss Alps. The activation will feature real snow, and invites guests to take part in a festive interactive game involving snowball throwing at a moving billboard. 

A range of prizes will be up for grabs, ranging from Swiss chocolate to flight vouchers. In addition, interested parties can register online and take part in a a separate contest for a chance to win a one week break to Switzerland, as well as business class flights, four-star accommodation in St Moritz and transport and ski passes for two people. 

The activation is taking place from 7 - 9 December.

Today (1 December) Norwegian are staging a 5D virtual reality experienceoffering guests a 15-minute virtual transatlantic holiday to the USA. In October, Easyjet created an experience encouraging guests to travel

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