Syl Saller, chief marketing officer, Diageo

After years in Diageo’s innovation department, Saller has now landed the top marketing job and joined the drinks multinational’s executive committee.

Saller was quick to immerse herself in the role, taking part in the global Smirnoff pitch – as the world’s biggest-selling spirit by volume, it is one of the most strategically important brands in Diageo’s sizeable portfolio.

She has big shoes to fill: her predecessor, Andy Fennell, brought a bit of swagger to the marketing circuit.

Emerging markets account for 42% of Diageo’s business and, with the company hoping to make this 50% by 2015, expect Saller’s efforts to be directed eastward.