Synovate appoints Gareth Jones as research manager

LONDON - Synovate has appointed Millward Brown's Gareth Jones as research manager working within the UK technology sector.

Jones will be part of the telecoms research team at the Aegis-owned group, working on global communications tracking and campaign evaluation projects for a brand in this sector.

He joins Synovate from WPP's Millward Brown where he worked as a senior account executive in the UK and Spain.

While based in Madrid, Jones worked closely with a major soft drinks manufacturer, co-ordinating campaign optimisation across Europe, setting up integrated marketing communications tracking in Spain, and developing cross-media analyses.