T-Mobile and Orange 'posters' by Saatchi & Saatchi & Fallon

Saatchi & Saatchi and Fallon have launched a campaign for T-Mobile and Orange to promote the fact that T-Mobile and Orange customers can use each other's signal.

The TV ad follows an outdoor campaign launched late last year. The TV ad features a T-Mobile billboard next to an Orange billboard with workers changing the posters using filmic time lapse.

The film conveys a ‘conversation’ between the two billboards about the benefits of the combined coverage. Rob Potts and Dan Warner wrote the ad and it was art directed by Andy Jex and Andy Vasey. It was directed by Bruce Townend through HLA. Post-production was by The Mill.