T-Mobile releases 3D time-lapse ad

T-Mobile has launched what it claims is the first ever 3D time-lapse film, created by Paul WS Anderson, director of 'Resident Evil: Afterlife'.

The film was created by Tribal DDB for T-Mobile brand owner Deutsche Telekom's Entertain 3D package, available in Germany and created by Tribal DDB.

Shot in Los Angeles and Berlin, the film is reminiscent of the Francis Ford Coppola-produced 'Koyaanisqatsi', showing people going about their business using time-lapse.

A 60-second version will air in cinemas across Germany, with four cut-down versions. The full 90-second ad will show be shown worldwide at trade shows, exhibitions and festivals internationally.

DDB's chief creative officer Hans Albers, with Catrin Florenz and copywriters Moritz Pupke and Nikolai Baradoy drove the creative, with film production by The Mob Film Company.

Everything Everywhere, which owns the T-Mobile and Orange brands in the UK, plans to differentiate the two brands, pushing Orange towards entertainment, and T-Mobile towards social media.