T4 Media in hunt for ad manager

T4 Media, the company that sells the ticket barrier medium Ticketboy, is on the hunt for an ad manager.

T4 Media, the company that sells the ticket barrier medium

Ticketboy, is on the hunt for an ad manager.



The company, which offers advertising on barriers at UK airports,

shopping centres and national car parks, wants a ’serious senior

salesman’ with four to five years experience in the outdoor market.



T4 Media has signed up a variety of advertisers, including Vodafone,

Hill House Hammond and Motorola, to promote their wares on its ticket

machines, barrier machines and barrier arms.



Last week it announced that The Economist had paid for a three-month

campaign at the entrance and exit barriers of six City of London car

parks, including that of London City Airport.



T4 Media will change the barrier message each month. The first creative

execution, by Abbott Mead Vickers, reads: ’Eliminate barriers - The

Economist.’



The campaign was bought by Blade through New PHD and Outdoor

Connection.



It is designed to catch the attention of City-based AB business

people.



Stephen Connor, T4’s senior account manager, commented on the campaign:

’Ticketboy provides access to the notoriously difficult City market,

where very few advertising opportunities exist. A core AB business

audience will see The Economist message at prime city locations.’



Marco Pieters, founder and managing director of Surrey-based T4 Media,

operates a sales force of three. Two months ago, the team began a

promotional roadshow, talking to media agencies across the UK about the

new Ticketboy medium.



Pieters is now planning to create new ambient advertising media and

wants to hire a senior sales person to sell these, as well as continuing

to push Ticketboy to planners and buyers.



’We’ve got a fantastic product and we’re growing really fast but there’s

still loads to do,’ said Pieters.



T4 Media has Ticketboy sites at 22 airports and contracts with the major

national car park operators, as well as shopping centres and local

authorities.



Pieters has just hired a buyer to snap up more sites across the country.