T4 Media, the company that sells the ticket barrier medium
Ticketboy, is on the hunt for an ad manager.
The company, which offers advertising on barriers at UK airports,
shopping centres and national car parks, wants a ’serious senior
salesman’ with four to five years experience in the outdoor market.
T4 Media has signed up a variety of advertisers, including Vodafone,
Hill House Hammond and Motorola, to promote their wares on its ticket
machines, barrier machines and barrier arms.
Last week it announced that The Economist had paid for a three-month
campaign at the entrance and exit barriers of six City of London car
parks, including that of London City Airport.
T4 Media will change the barrier message each month. The first creative
execution, by Abbott Mead Vickers, reads: ’Eliminate barriers - The
The campaign was bought by Blade through New PHD and Outdoor
It is designed to catch the attention of City-based AB business
Stephen Connor, T4’s senior account manager, commented on the campaign:
’Ticketboy provides access to the notoriously difficult City market,
where very few advertising opportunities exist. A core AB business
audience will see The Economist message at prime city locations.’
Marco Pieters, founder and managing director of Surrey-based T4 Media,
operates a sales force of three. Two months ago, the team began a
promotional roadshow, talking to media agencies across the UK about the
new Ticketboy medium.
Pieters is now planning to create new ambient advertising media and
wants to hire a senior sales person to sell these, as well as continuing
to push Ticketboy to planners and buyers.
’We’ve got a fantastic product and we’re growing really fast but there’s
still loads to do,’ said Pieters.
T4 Media has Ticketboy sites at 22 airports and contracts with the major
national car park operators, as well as shopping centres and local
Pieters has just hired a buyer to snap up more sites across the country.