Tag merges Smoke & Mirrors with Red

LONDON - Tag has strengthened its post-production offering with the purchase of the television facility Red.

The deal, for an undisclosed sum, will see Red folded into the production services company's existing post-house, Smoke & Mirrors.

The merger with Red, which worked on the Orange "gold spot" cinema campaign through Mother, will see staff and equipment move into Smoke & Mirrors' offices on Beak Street.

Tag bought Smoke & Mirrors, which recently worked on the "EA Battlefield" spot for EA Games through Wieden & Kennedy, in 2003. It embarked on a £1 million investment in the company, opening an office in New York and purchasing new equipment for both offices.

Tag's chief executive, Steve Parish, said: " We are really excited about the further expansion of our post-production capability. The two companies complement each other in terms of creative talent, service offering and client base."

The Smoke & Mirrors managing director and chief executive, Penny Verbe, said: "We've been expanding our range of services for some time. With the merger, Smoke & Mirrors will become a full-service facility with a higher capacity for creative work, versioning and delivery."

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