Takis "Listen to the haters" by Publicis.Poke

Snack brand Takis has launched in the UK with an out-of-home campaign by Publicis.Poke.

An ad – a tongue-in-cheek support for the government's plan to restrict advertising for products high in fat, sugar and salt – was projected on to the Houses of Parliament last night (23 September). This will be followed by digital out-of-home executions across London.

It was created by Matt Comras and Andy Thirsk, and will be supported by ads on Snapchat and LadBible's digital assets. Media was handled by Spark Foundry.

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