For those regular Talk Radio listeners who were expecting to tune
in last Monday to a new Talk Sport station, the chances are they were
Despite a pounds 3 million advertising campaign to launch the new-look
station, the reality is that it is not dissimilar to Talk Radio. It’s
not a new station, but it has simply come out of the closet and declared
itself a sports station.
Listeners who regularly wake up with the Big Boys will have noticed that
the breakfast programme is now ’sporting’. This show will take the
excitement out of reading the sports section on the way to work, but for
sports incompetents such as myself, it means I can walk into the office
primed with all the latest news and views and survive another day in
Housewives who looked forward to a good gossip with Anna Raeburn will
now find themselves getting training tips from Gladiators’ Scorpio on
Degsy’s later running morning show.
During the afternoon and into the evening there is yet more chat and
debate about sport (predominantly football), which is analysed from
every angle: phone-ins, interviews and news bulletins.
Quite simply, take the old Talk Radio, remove Anna Raeburn and put more
of a sports slant in the chat during the morning shows and you have the
new Talk Sport.
It’s not Radio 5, but it’s an alternative to it. If you are the type of
bloke who likes watching a football match and then spending the next day
and a half in a pub with your mates talking about it, this is the
station for you.
If you are the type who prefers to listen to Radio 4 and people who
’speak properly’, commentators such as Tom Watt might not be your cup of
Talk Sport will no doubt continue its battle to win as many sporting
rights as possible and we will see the station evolve. I hope that its
desire to increase live coverage is not at the expense of quality,
because when it covers live sport Talk does it bloody well.
Mike Hope-Milne is head of radio at MediaCom TMB
Owner The Wireless Group
Programme director Antony Bellekom
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