TalkSport is inviting media planners/buyers and their clients to
take part in a football tournament to publicise its coverage of Euro
The competition, named Impact 2000, will kick off at the end of May and
be broadcast live on air.
Based on the Euro 2000 formula, TalkSport is lining up 14 teams that
will consist of both agency contacts and clients. Another two teams will
be made up of the station’s sales staff. Each of the 16 teams will
represent a country. TalkSport is searching for a sponsor to support the
Agencies including Starcom, Zenith, MediaCom TMB, Mediapolis, MindShare,
BMP TMD, Carat, Walker Media and New PHD have been invited to sign up,
along with client Sports.com and the cricket charity the Lords
Although the newly branded station lost a host of fmcg advertisers when
it narrowed its audience profile to ABC1 15- to 34-year-old male sports
fans, it has sealed ad or sponsorship deals with Sport First, Thames
Ford, Sports.com, Sega and British Airways.
Jason Trout, sales director at Impact, the station’s sales house, said:
’We need to do everything we can to encourage agencies and clients to
believe in our new product. These games provide the perfect meeting
point and we are sure that deals will be done as a result.’
According to the last batch of Rajar results, 63 per cent of TalkSport’s
listeners are male sports fans.