TalkSPORT promotes live Premier League coverage in new TV spot

talkSPORT is launching a TV campaign to highlight what it says is its unrivalled sports coverage.

Designed by Lionhouse Creative, the ad features animated 3D typography on a black background that hammers home the station’s selling points, including exclusive live Premier League games. It will run exclusively on ITV from Saturday in a campaign planned by Mindshare.

TalkSPORT is the only national commercial station to carry live Premier League games. Throughout the season it will have 29 Sunday afternoon matches and 28 Saturday late matches.

Its newly launched sister station, talkSPORT 2, will broadcast live matches at 3pm on Saturdays.

Howard Bareham, commercial development director at talkSPORT’s owner, Wireless Group, said: "We’re offering more live Premier League commentary across talkSPORT and talkSPORT 2 than ever before, so we want to let people to know about it.

"We have developed a TV ad campaign that delivers this message simply and powerfully to our potential audience through a range of spots on ITV."