TalkSport has brokered a pounds 150,000 deal with Iveco Fiat that
will provide sponsorship for the station’s coverage of this season’s
remaining European Cup football.
Iveco Fiat will promote the van brand Iveco Daily in a two-month
sponsorship deal that will run until the Champions League final in May.
The promotion is already up and running.
Media and production agency Conquest created the airtime spots, which
are running around pre-match, live and post-match commentary.
The deal was negotiated between Chris Morgan, head of sponsorship at
Impact Sales, and Rob Forrest, media manager at Conquest.
Morgan said: ’Iveco wanted to find a high-profile event to reach men
over the critical two-month period. The brand’s positioning as the
European van of the year fits perfectly with our coverage of the best
football clubs in Europe.’
Forrest continued: ’The TalkSport audience provides a tightly targeted
national presence and you can’t get more national than European Cup
TalkSport has also signed up McDonald’s, the official restaurant of Euro
2000, to sponsor a competition called TalkSport Squad Selector.
The deal was negotiated on behalf of McDonald’s by network marketing
manager Tom Shelston and Leo Burnett’s sports marketing executive Dan
Griffin, who liaised with TalkSport’s marketing director Calum
To win the competition, contestants must match the team choice of
TalkSport’s expert panel, made up of ex-footballers Alan Brazil and
Alvin Martin, and ex-EastEnder Tom Watt.
The competition winner will receive a family ticket to the Euro 2000
final, which will be held in Rotterdam on 2 July. The winner will also
be invited to the TalkSport studios to discuss their chosen team with
Tickets for England games will also be up for grabs each morning until 5