TalkTalk ad banned after BT complaint

LONDON - The Advertising Standards Authority has upheld a complaint by BT about a TalkTalk ad that claimed to offer half-price calls, but did not mention the fees involved in the offer.

  • 1TalkTalk800.jpg

    1TalkTalk800.jpg

  • TalkTalk800.jpg

    TalkTalk800.jpg

of

TalkTalk said the call connection fee was explained in the footnoted text linked to the main claim, which informed customers that the non-discounted fee applied to all calls made to mobiles from their landlines.

But the ASA considered that customers would understand the claim "1/2 price calls to mobile" to mean that  the total cost of the call, including the connection fee, would be half-price.

The regulator did not believe the footnote was enough to correct customers’ understanding of the main claim.

The ad must not appear again in its current form.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus