TalkTalk "This stuff matters" by CHI & Partners

TalkTalk installed cameras in a family home for its reality TV-inspired campaign purporting to offer a "candid glimpse into how modern families live".

For two weeks, a crew filmed parents Julie and Paul, their four children, niece and the family dog to capture everyday moments such as TV dinners and texting boyfriends. The campaign comes as TalkTalk tries to rebuild trust among customers less than a year after it suffered a major data breach. It is also in the process of moving all of its customers to new contracts. The films were directed by Tom Tagholm, who shot the Cannes Grand Prix-winning "Meet the superhumans" ad for Channel 4’s coverage of the 2012 Paralympics. 

Credits

Brand
Managing director, consumer
Marketing director
Head of creative
Head of brand
Brand manager
Creative partner
Head of art
Head of art buying
Lead designer
Producer
Creative producer
Production assistants
Business director
Account manager
Account coordinator
Production company
Director
Executive producer
Producer
Production manager
Director of photography
Camera/sound
Transcoding of rushes
Visual post-production
MPC
Post-production producer
VFX artist
Colourist
Editing company
Editor
Audio company
Sound supervisor
Sound editor
Re-recording mixer
Foley mixer
Foley artist
Music company
Media agency
Media planner
Social media agency
PR agency

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