Tampax "Tampons & Tea" by Saatchi & Saatchi New York

Tampax finds a humorous way to explain correct tampon applicator insertion in its latest TV campaign.

The spot opens with the host of faux talk show Tampons & Tea discussing the issue of how to use a tampon correctly.

"If you can feel your tampon, it might mean it isn’t in far enough," the host declares, encouraging viewers to use Tampax Pearl’s applicator grip design for more comfort.

Launching today (1 April) and running until the end of September, the work was created by Amanda Green and directed by Jean through Community Films. 

Research conducted by the brand found that  42% of tampon applicator users were not inserting the applicator properly, while 79% experienced discomfort while wearing tampons at least occasionally.

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